Well made, useful products
Products that genuinely earn their place in horse, dog, yard, country, or everyday rural life.
Become a Collective Partner
We partner with thoughtful equestrian, dog, country lifestyle, gifting, and rural brands who genuinely care about quality, presentation, practicality, and the people they sell to.
Horse Hound & Country was built to feel different from large, crowded marketplaces and faceless online retail.
We are creating a slower, more intentional kind of rural retail. One built around carefully chosen products, trusted recommendations, strong brand storytelling, and a genuinely engaged countryside audience.
We are always looking to discover brilliant brands, specialist makers, and independent businesses who feel aligned with the HHC world.
Our Philosophy
Curated, not crowded
We are not trying to stock everything. We are trying to build a collection of products and brands people genuinely trust and enjoy returning to.
Every potential partnership is reviewed carefully to ensure it feels aligned with the HHC aesthetic, customer base, and values.
Ways To Partner
Two routes into the HHC Collective
Preferred Route
HHC Collective Connect
For established Shopify brands
Our preferred onboarding route for brands already operating on Shopify and managing live ecommerce inventory.
- Shopify integration support
- Automated product syncing
- Inventory updates
- Supplier direct fulfilment
- Faster onboarding
- Easier operational scaling
- Potential campaign and editorial features
Ideal for established ecommerce brands looking for a seamless operational setup with HHC.
Flexible Route
HHC Collective Studio
For makers, independents, and non-Shopify brands
A more hands-on onboarding route designed for smaller brands, specialist makers, handmade businesses, and growing rural independents.
- Guided onboarding support
- Manual product setup
- Collaborative merchandising
- Flexible fulfilment discussions
- Support for handmade or made to order products
- Smaller curated collections welcomed
Not on Shopify? That is absolutely fine. We love discovering smaller and growing brands too.
Who We Work With
Brands that feel naturally at home within HHC
We welcome applications from established brands, independent makers, specialist businesses, and thoughtful startups across equestrian, dog, yard, country home, gifting, and countryside living.
We are particularly drawn to brands that value quality, practicality, storytelling, craftsmanship, slower retail, and products designed for real everyday use.
What We Look For
Things we value when reviewing applications
Strong brand identity
Clear branding, thoughtful presentation, beautiful imagery, and a strong sense of who you are.
Aligned values
Brands who care about quality, customer experience, thoughtful retail, and building something lasting.
Reliable fulfilment and communication
Whether you dispatch directly or wholesale traditionally, reliability and communication matter hugely to us.
A genuine fit for the HHC world
We care about how brands sit together visually, practically, and emotionally within the wider HHC experience.
Partnership Fees
Investing in thoughtful onboarding
Every Collective Partner is onboarded carefully and manually to ensure products, imagery, merchandising, fulfilment setup, and brand presentation meet the HHC standard.
Our onboarding process may include setup support, collection planning, merchandising guidance, integration assistance, launch preparation, and operational onboarding depending on the partnership route.
Standard onboarding fee
£295
Current founding partner offer
Waived
We are currently waiving onboarding fees for selected founding Collective Partners during the early growth phase of HHC.
Commercial Structure
Flexible partnership models
Commercial structures vary slightly depending on fulfilment model, product category, operational setup, and partnership type.
Depending on the brand and setup, partnerships may include supplier direct fulfilment, wholesale supply, curated collections, collaborative launches, gifting features, editorial content, or longer term brand partnerships.
Full commercial details are discussed during onboarding conversations once we better understand your business and operational model.
The HHC Audience
A modern countryside customer
Our audience includes horse owners, dog owners, countryside households, riders, yard owners, gifting customers, and people who simply love thoughtful rural living.
They care about practicality, quality, aesthetics, usefulness, and finding products that feel genuinely worth buying.
Apply
Apply to become a Collective Partner
Beyond Retail
Built to support growing rural brands
As the HHC Collective continues to grow, we hope to offer selected partners additional support beyond retail placement alone.
Depending on the brand and stage of growth, this may include onboarding guidance, Shopify support, merchandising advice, seasonal planning, campaign collaboration, creative direction, styled photography, ecommerce mentoring, and collaborative launch support.
We care deeply about helping thoughtful rural brands present themselves beautifully and grow sustainably over time.
Collective FAQs
Frequently asked questions
Do you only work with established brands?
No. We are open to both established businesses and smaller independent brands, provided the products and presentation feel aligned with HHC.
Do I need to be on Shopify?
No. Shopify is our preferred operational route for established ecommerce brands via HHC Collective Connect, but we also work with smaller brands, handmade businesses, and non-Shopify makers through HHC Collective Studio.
What is HHC Collective Connect?
HHC Collective Connect is our preferred onboarding route for Shopify brands, allowing smoother product syncing, inventory updates, and supplier direct fulfilment integration.
Can handmade or made to order brands apply?
Absolutely. We love discovering thoughtful makers and specialist small businesses.
Do you charge onboarding fees?
We currently waive onboarding fees for selected founding Collective Partners during this early growth phase of HHC.
How long does application review take?
We review applications manually and carefully, so response times can vary depending on enquiry volume.